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Ellie Foster-Middleton

Social Creative

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Maybe Baby

This is #MaybeBaby, a campaign supporting young women with arthritis and psoriasis who may experience a loss of identity following their diagnosis. You need to know you can have the future you dream of – travel where you want to go, work in the job you love, have the relationships you deserve, or become the mum you always wanted to be.

For this campaign I worked on the concept, and I teamed up with a Copywriter and an illustration/animation studio on the creation of the final piece.

 The Maybe Baby campaign was featured on Youtube and shared widely amongst young women and influencers. It created a conversation online and enabled a topic that isn’t widely spoken about to receive some light.
Refinery29 Partnership
1. Updated Kitchen Scene.jpg
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2. Updated Pram Scene.jpg
3. Dating Set Design.jpg
4. Bathroom Set Design.jpg
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