The Eurovision song content is notoriously known for being one of the cheesiest contests. Seeing as Branston Pickle are best friends with Cheese (you can’t really go wrong with a cheese and pickle sandwich) we found an opportunity to amplify this by using the Eurovision song contest to start a conversation on Twitter.

On the night of the Eurovision we had already prepared assets and approved copy to post when a country did something exceptionally cheesy. We bombarded them with gifs, words, and a large image of Branston Pickle with their very own flag on top.

Involvement on the project: Art Director / Copywriter / Gif finder.