The Beaches x Defender
Ahead of their tour, we partnered with Canadian band The Beaches to introduce Defender to a younger, more culturally engaged audience.
Inspired by the trending ‘car confessional’ format, we put our own spin on it, using the Defender as a space for the band to share stories and insights about themselves. The content ran across Instagram and TikTok on both Defender and The Beaches’ channels.
Body & Soul
An ongoing social series showcasing Defender’s sound capabilities through the artists who use them. Each film sees a musician experience their own music inside the vehicle, putting the artist and the sound system at the heart of the content.