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Ellie Foster-Middleton

Social Creative

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Lidl Lupilu

Overview: Parents buy products that their little ones love and react well to. Because when a baby is content, so is the parent. So we’ll give a voice to those who can’t even talk yet by sharing testimonials from babies themselves along with the public advocacy of their parents.

Idea: We needed to create a simple animation to feature on Lidl’s facebook page to show the name change of their baby range.

Execution: A simple animation of a baby wipe swiping across the old name to reveal the new name.

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