Brief: The Sarson’s 15 min Pickle, a product that you can use at any time, day or night. If you have had a late night and need something quick and tasty, or if you’ve been working late and you are too tired to make an extravagant meal. Create awareness of the 15min pickle in a fun and engaging way.

Solution: We use a neon sign art direction to stand out and introduce such flashing novelty.