The Brief: Create awareness of Christmas jumper day for Save the Children whilst creating an innovative way of bringing in donations as mobile donations were low.

Solution: Everyone wears the jumpers, but they don’t always bother to donate, so let’s make every jumper a Save the Children jumper with QR codes badges that link straight to donation.

These will be in CJD packs, empowering the people who wear up jumpers to drum up support for their style.

Involvement: I worked on the concept and the design.